New department to make use of existing brands and third party properties in games
The UK arm of Big Brother and Deal or No Deal creator Endemol has announced the formation of Endemol Games, a new division tasked with taking the company’s many properties into the games space.
The unit will be headed by former head of products and brand exploitation Jurian Van der Meer, who becomes the managing director of Endemol Games. He will also retain his international role at Endemol’s global worldwide brands division.
As well as transferring the firm’s existing properties to the online games space, it will also seek to do the same with third party properties.
“Endemol UK has already established a strong position in the gaming space and the launch of Endemol Games underlines the importance of this significant growth area to our business,” UK CEO Lucas Church stated.