Emergent toasts growing Asia market

Emergent toasts growing Asia market
Michael French

By Michael French

September 17th 2008 at 2:35PM

Middleware firm claims growing customer base amongst studios in the Far East

Gamebryo creator Emergent has claimed market leadership when it comes to third-party middleware sales in China and Korea and is 'rapidly gaining ground in Japan'.

The firm's engine is becoming 'the development platform of choice for Asian studios. 9You, Tencent, The9, XSeed and Aurogon Games' the firm says, while Nexon, publisher of Mabinogi and upcoming Counter-Strike Online, has entered a long-term multi-SKU license deal confirming Gamebryo as their technology of choice. Also, Korean firm Dragonfly is using Gamebryo and its partner, Audiokinetic’s Wwise, for their upcoming flagship title.

 
“At Ferry Game we’re standardizing our client side technology on Gamebryo.  Gamebryo’s extensible tool chain and engine allows us to concentrate on the game play instead of the core tech,” said Steve Gray, vice president at Ferry Game, another studio using the tool.

“In addition the scalable nature of the engine allows us address all platforms from the lowest-end PCs in 3rd tier cities in China to PS3 gamers in the United States.  With our development slate growing rapidly every year, we need a stable and re-usable platform and Gamebryo is it.”
 
Emergent’s general manager for Asia, John Goodale said that the company’s rapid growth to its fast response times and far-reaching customer support: “Emergent customers in Asia are raising the state of game development with Gamebryo.

"Online powerhouses in Korea, China and Taiwan use Gamebryo to power PC titles with millions of players. In Japan, developers have discovered that Gamebryo is the most flexible and powerful foundation for next-gen console development."