Electronic Game Show returns to Mexico City

Electronic Game Show returns to Mexico City

By Rob Crossley

May 27th 2009 at 12:48PM

Microsoft, EA, Ubisoft, Konami, Activision and THQ all signing up for the October event

Latin America’s largest video game event, the Electronic Game Show, will return this year at the Expo Bancomer centre in Santa Fe; one of Mexico City’s key business districts.

The event will take place from October 23-25 with companies such as Microsoft, EA, Ubisoft, Konami, Activision and THQ already signing up to attend the show.

The Electronic Game Show was established as the Latin American game market has experienced strong expansion over the last decade, according to event organisers Oelli.

“With access to both Electronic Game Show and EGS Business, the Latin American industry will have the networking opportunities and tools it needs to continue pushing into new frontiers,” said Oelli CEO Jorge Lizarraga.
 
Erick Baca, Microsoft’s Xbox and SDA marketing lead, cemented the company’s support for the event.

“Microsoft has been a participant of the event since the beginning,” he said, “and we have seen EGS evolve according to the needs of the industry allowing us to reach our business goals and at the same time increase the awareness of the industry in the market.”
 
Last year’s EGS, also held in Santa Fe, saw over 26,000 consumers and journalists attend.

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