Flagship BioWare game selling below expectations, analyst claims
BioWare’s Star Wars: The Old Republic has fallen short of initial sales expectations, an analyst has claimed.
Todd Mitchell of research and investment firm Brean Murray Carret & Co said that due to missing sales targets, the company has lowered its earnings estimates for the 2013 fiscal year.
“Specifically, initial sales appear to be below expectations, and casual observation of early play is causing us to rethink our churn assumptions," said Mitchell, as reported by The Wall Street Journal.
Since airing his concerns, shares in Electronic Arts have fallen almost three per cent to $17.75.
Meanwhile amid sales speculation for the Old Republic, the publisher has also faced fresh controversy over the MMO with the disappearance of the cancel subscription button.
This has occurred just a day before the free subscription period runs out and customers are automatically charged for renewal.
Developer BioWare has told customers wishing to unsubscribe from the game to contact them direct whilst it fixes the error.