EA rebrands UK team to Bright Light and unveils new IP

EA rebrands UK team to Bright Light and unveils new IP
Michael French

By Michael French

March 28th 2008 at 12:04PM

Studio is part of EA Casual Entertainment and is working on music action Nintendo DS game Zubo

EA has officially revealed the new name of its UK-based casual games team and also unveiled the team's next project.

Called EA Bright Light, the Guildford-based team shares its offices with Criterion Games.

Bright Light sits under the EA Casual Entertainment label, has a specific focus on young and family audiences and is lead by Harvey Elliot.

The studio has a hertitage creating a number of key titles, including those enlisted through the acquisition of Bullfrog Productions in 1995 - specifically games such as Theme Park, Syndicate, Populous and Dungeon Keeper. The Harry Potter team is also part of EA Bright Light.

EA today announced the first Bright Light game, a music-action title for the Nintendo DS called Zubo.

"Zubo represents the culmination of a dedicated incubation
project, which specifically sought to develop a new videogame property for boys and girls under 12," said Elliott.

"The team here has designed a rich, immersive and, above all, enjoyable experience - one that will live in the schoolyard, at home or on the move."

Expect to see more details on Zubo in Develop soon.