EA opens iPhone studio

EA opens iPhone studio

By Rob Crossley

July 13th 2009 at 9:28AM

8lb Gorilla wants to develop small, niche and cheap titles for Appleâ??s game platform

Electronic Arts has unveiled its 8lb Gorilla; the newest addition to its fleet of development studios.

8lb Gorilla will strengthen EA’s push into the ever-growing iPhone and App Store scene, though the studio’s production schema – to release unique, unadulterated and particularly cheap titles on a monthly basis – will diversify EA’s focus from its high-end $4.99 offerings.

EA’s current strategy is to deliver blockbuster titles on the iPhone and iPod touch using popular IPs and established franchises. High production investment and the strength of these brands often results in titles like Tiger Woods PGA Tour being charged at premium prices. EA has thus found its own product selling for far more than the 99c/99p competition.

According to a TouchArcade report, 8lb Gorilla consists of young aspiring developers, many of which are in their twenties, and are said to be kept at arm’s length from EA. It is currently unknown where the outfit is based.

The developer’s first title – an action/strategy hybrid known as Zombies & Me – is due for release shortly, pending Apple approvals.