E3 2012: Sim City Social to launch this month

E3 2012: Sim City Social to launch this month
Seth Tipps

By Seth Tipps

June 4th 2012 at 10:01PM

EA shows off new Facebook adaptation of classic city builder

Sim City Social will launch on Facebook later this month, Maxis head Lucy Bradshaw announced at EA's E3 2012 press conference.

"It is a Sim City for everyone and you get to play it in a few weeks," said Bradshaw.

Touted as the weapon in EA's arsenal to "win back our city-building crown", the game is designed to pull users away from rival social game company Zynga.