Doubesix secures Who Wants to be a Millionaire deal

Doubesix secures Who Wants to be a Millionaire deal

By Rob Crossley

September 23rd 2010 at 8:00AM

UK studio to build a digital version of the Tarrant-hosted TV show

UK studio Doublesix has scored a licensing deal to develop a new title based on the Who Wants to be a Millionaire franchise.

The Guildford based studio recently broke away from the Kuju label to build itself as a separate brand, though one still under ownership of parent company Catalis SE. Doublesix recently declared it will now make games solely for digital distribution channels.

The studio is building special editions of Who Wants to be a Millionaire for multiple platforms, with the game allowing players to expand their experience with visual themes, question packs and trivia from other popular entertainment brands.

“We are delighted to be working with 2waytraffic on the global phenomenon that is Who Wants To Be A Millionaire," said Doublesix studio head James Brooksby.

"The Special Editions will offer digital gaming consumers a huge range of unique branded questions and visual modifications, specific to the IPs in question."

Doublesix is developing and releasing the game in association with Koch Media, a statement read.

The deal for the studio is part of a wider agreement with licensor 2waytraffic, which is brokering deals with “major IP licensors and entertainment brands in the areas of film, music, TV, gaming, sports and more”.

Said 2waytraffic’s David Christopher: “This new partnership opportunity will offer other IP owners a range of really exciting co-branding and promotional experiences and the chance to reach the rapidly growing download gaming audience.”