Ditch the B-titles, says Take-Two CEO

Ditch the B-titles, says Take-Two CEO
Michael French

By Michael French

June 1st 2009 at 10:56AM

Ben Feder promotes stricter standards before signing publishing deals

Publishers should adopt a more focused product portfolio to offset the recession, says the CEO of Take-Two.

And speaking to MCV in an exclusive interview, Ben Feder reckons that consumer confidence is strengthening despite the credit crunch.

Feder, who last year helped his firm stave off an aggressive takeover bid from EA, said that publishers make more profits by working on a slate of fewer, but better selling triple-A titles, rather than a deluge of unreliable games.

“The best way to attract scarce consumer dollars is to serve the audience in two very important ways: quality and value,” he said. “In tough times, consumers spend on products that deliver on these criteria, and very little in between.”

“Most publishers are adopting a strategy that Take-Two has had for some time: to release the strongest possible titles on a highly selective basis as opposed to offering a wide variety of ‘B’ titles.”

The full interview with Ben Feder is available now.