Goal is to get 1m players involved in raising funds for charitable causes
Charitable initiative Peace Games is urging developers to support world peace by raising money for worthy causes worldwide through their video games.
The initiative is raising awareness for Peace One Day, a global, UN-backed day which takes place on September 21st and aims to reach 600 million people worldwide across all forms of media.
Playmob is behind the Peace Games initiative and it’s hoping to enlist the support of the development community and gamers on its mission to aid world peace.
Peace Games will raise cash through the sale of in-game items, and the proceeds will then be distributed to the charities involved in the scheme around the world.
“Making a game charitable is fairly applicable to all games,” Playmob founder Jude Ower told Develop.
“I think the only thing is that working with some of the really big global charities, some of them are a lot more wary about what games they might be placed in. But a lot of charities are so focused on raising money, they are open minded, and understand that a game with violent themes doesn’t mean it’s played by violent players or made by violent people.”
Ower spoke to Develop at length about the initiative, which you can read more about in our feature on Peace Games.
Some of the studios that already support Playmob's charities include EA, HotGen, FatBob Games and Soshi Games.
For more information on the Peace Games scheme, contact Playmob.