Koch Media's CEO Klemens Kundratitz's industry overview
Click here for a guide to all the Develop 100 - 2010 Edition content available now on the Develop site
For us as a publisher the relationships with developers are one of our biggest assets. As a leading independent video games publisher, Deep Silver therefore is very proud to present the Develop 100 book this year.
The gaming market is an area of constant change. The overall economic situation causes customers to concentrate on a few hyped titles, leaving not so prominent but nonetheless quality titles aside of the road.
In this ever growing and changing market we as market participants have to face these shifting challenges. Besides this, it is our belief that the borders between different media types will soften more and more in the not so distant future. The convergence of interactive, online and home entertainment will grow over time and create whole new forms of entertainment.
Market participants have to be prepared for these changes.
And while a market player today is faced with a lot of challenges, there are also a lot of opportunities out there… for those who want to take them. Gaming is growing ever bigger as a leisure activity for whole new target groups. While this new market cannot be compared with our traditional view of gamers, they still all have one desire that we can fulfill – to play games! There is room for niches besides the greatly hyped titles and big marketing budgets that can be explored and still bring profit.
It’s this ability to change and adapt to the challenges that truly marks out a competitive and outstanding participant in the games industry. Through their creativity, excellence and focus on quality, the development studios forming the Develop 100 this year have shown that they are up to this task.
Our objective at Deep Silver is to create great games that sell internationally. And with an international structure with branch offices in Europe and the USA we’re well prepared for this task. As a multimedia company we have already gathered a lot of experience in the areas of gaming, home entertainment and online games and are ready for the future.
And because of this we’re always interested in working with talented developers that share our vision and that can expand our portfolio for the next years. We are looking forward to work with you!
Klemens Kundratitz, CEO, Deep Silver