Cubic Motion launches new animation service

Cubic Motion launches new animation service

By Stuart Richardson

October 4th 2010 at 4:20PM

UK outsourcer promises rapid-turnaround on facial animation at all production stages

UK animation outsourcing firm Cubic Motion has started a new, rapid-turnaround facial animation service that will be available at all stages of game development.

The service allows studios, having registered rigs with Cubic Motion, to send them audio files from which the outsourcing firm will create facial animation curves for $600 per minute ‘or less’.

Cubic Motion has stated that it will seek to return data in less than 24 hours. Users will be able to access the service on a pay-as-you-go basis without contractual commitments.

“Facial animation is often treated as something too complex or too expensive to produce to a high standard through all stages of development. This means that early tests often have little or no facial animation of good quality – it’s something people usually address much further into production,” said Cubic Motion chief executive Dr Gareth Edwards.

“We’re trying to change that perception by giving developers facial animation of the same quality expected in the end-product, at a price that’s affordable at all stages of development.

“We want developers to know that outsourced facial animation doesn’t have to involve complex contractual arrangements or changes to existing workflows. Cubic Motion is here to stand alongside your team at all stages of development, offering easy access to expert resources for important and time-critical animation.”