CASUAL CONNECT: Gamers enjoy ad-supported games, says Real

CASUAL CONNECT: Gamers enjoy ad-supported games, says Real

By Michael French in Amsterdam

February 7th 2008 at 12:40PM

RealNetworks survey find that 90 per cent are happy to watch ads before and during game sessions

A survey conducted by RealNetworks suggests that a large portion of casual gamers don't mind watching video ads before and during breaks in casual games - in exchange for free play sessions, that is.

Canvassing 1,500 consumers, the survey spoke to players of Real's sites, which includes the likes of Zylom.

31 per cent of players said that they enjoyed watching the video ads, because of the relevance of the content or as they allow for a short break from gameplay - 34 per cent said they clicked on ads to find out more.

Over half the respondents said they would watch an ad regardless of content while a third said they would rather watch ones targeted towards their interests.

81 per cent of those surveyed were female - many in the 30 plus age range. 'The core casual demographic' of 35 to 64 year old women made up 65 per cent of the survey, said Real.

“We have been evolving our customer sales model based on user’s feedback since we created in-game streaming video advertising in the PC casual games space in 2006,” commented Chris Houtzer, senior director of new media, RealGames.

“The right mix of advertising in our games gives us greater flexibility in providing advanced game-play options for our customers, sharing in incremental revenue with game developers, and delivering a competitive ROI for advertisers.”

The RealGames network includes RealArcade.com, GameHouse.com, Atrativa.com.br, GameTrust.com, MrGoodliving.com and Zylom.com casual games sites.