CASUAL CONNECT: Brand overhaul for Real's casual sites

CASUAL CONNECT: Brand overhaul for Real's casual sites

By Michael French in Amsterdam

February 7th 2008 at 12:44PM

RealArcade, GameTrust, GameHouse, Atrativa, RealArcade Mobile and Zylom now called RealGames

RealNetworks has rebranded all its casual games sites under one unified name - RealGames.

The move comes to unify and represent the global reach of the company's casual games business.

Rutger Peters, one of the founders of Zylom, and now vice president sales & marketing RealGames explained: “By using one name for the several offices around the world, the global reach of the company becomes much more apparent. This provides clarity for our business partners.”

Little will change for consumers however as all previous URLs (such as those for Zylom or RealArcade) will still operate.

Real's work in the casual games sector specifically caters to women of the 25 to 40 year old demographics and publishes its titles in nine different languages.