Caperfly signs Press Association deal

Caperfly signs Press Association deal
Craig Chapple

By Craig Chapple

September 11th 2012 at 2:32PM

Data aggregation tool to be implemented in upcoming apps to deliver 'up-to-the minute' experiences

UK digital publisher Caperfly has signed a deal with the Press Association to provide its content and editorial services to users through data aggregation tech Consequences.

As part of the agreement, the UK studio will deliver editorial content and imagery based on topics such as sports, celebrity and entertainment news.

Caperfly is also developing various applications to use its Consequences technology to provide “up-to-the minute” gameplay experiences.

Planned apps will be distributed on iOS and other similar platforms.

“This deal underlines our commitment to deliver high-quality, original interactive experiences that uniquely combine real-time data and compelling gameplay,” said Caperfly COO Bryan Marshall.

“We expect this ‘evergreen’ approach to updating content in our applications to provide a game-life longevity advantage over our competitors. We’re excited by the opportunity to work with the Press Association to deliver their renowned editorial expertise to our users."