Burger King working on Kinect project

Burger King working on Kinect project

By Stuart Richardson

June 18th 2010 at 12:47PM

US fast-food giant confirms motion control deal with Microsoft, withholds details

Burger King has announced a deal with Microsoft to support the launch of the upcoming Kinect controller, released in the US on November 4. No details have been confirmed as to what the involvement will lead to at this time.

The announcement comes in the wake of the highly successful 2006 run of Xbox 360 titles that were made available with Burger King meals in the United States. Those titles were developed by UK studio Blitz Games.

No word has yet been given as to any Blitz involvement this time around, or even as to the availability of any products the deal may produce.

“By making you the controller, Kinect for Xbox 360 is uniquely magical and instantly fun. We’re excited to partner with the Burger King brand to bring that magic to everyone this holiday season,” said Burger King North America chief marketing officer Mike Kappitt.

“Our first endeavor with Xbox 360 took the gaming world by storm, so we couldn’t pass up the chance to come together on another cutting-edge program. During this year’s promotion, our guests can look forward to an even greater adventure that will stimulate the imaginations of gamers and entertainment-lovers of all shapes and sizes.”

“While full details of the promotion are still top secret, we’re proud to be the first and only brand in our industry to stand behind this pioneering experience that will forever change the way the world looks at entertainment,” he concluded.