Bungie co-founder raises $5m for new mobile studio

Bungie co-founder raises $5m for new mobile studio
Craig Chapple

By Craig Chapple

April 1st 2014 at 10:55AM

Developer's first title Midnight Star heading into beta this summer

The co-founder of Halo developer Bungie Alex Seropian has raised $5m in investment for his new mobile studio Industrial Toys.

The Series A funding round was led by Accel Partners which has previously invested in companies such as Rovio and Supercell.

Industry Toys' first game, shooter Midnight Star, will head into beta this summer.

“Today’s tablets are just as good, if not better gaming platforms than the consoles we built games for in our past," said Industrial Toys CEO Seropian

"However, there isn’t a ton of great content for people like us. We want to change that by building immersive games for the mobile and tablet-enabled core gamer. Developing ‘core’ content for tablet isn’t about porting over something from the Xbox or Playstation. It’s about understanding touch and gesture-based controls and how users interact with their device. We want to build an experience that spans multiple engagement points throughout the day. Since these devices are always with you, providing different levels of involvement, we’re designing our games to do the same.”