E3 is ideal for the old guard, but is a refresh needed in the digital age?
The latest Develop opinion piece by industry veteran David Braben explores the future of the game industry’s biggest event – E3.
“Much of the growth of our industry is no longer covered by E3,” Braben wrote.
“The focus at E3 tends to be on console, handheld or otherwise, and only tangentially embraces new platforms like iOS, Android, and the web via Facebook et al.
“E3 is a great venue for shrink-wrapped games pre-release, and doubtless EA will show some of Playfish’s output, but we will see soon whether it expands to cover the ever more important online space like XBLA, PSN, iOS, Android and social networking. Or perhaps we need something new.”