Big Red Button partners with Emergent

Big Red Button partners with Emergent
Will Freeman

By Will Freeman

March 17th 2009 at 11:58AM

Developer adopts new Gamebryo LightSpeed engine

Big Red Button and Emergent Game Technologies have entered into a new 'strategic partnership'.

The agreement will see Emergent positioned as Big Red Button's central technology resource. The two companies will co-operate in advancing Big Red Button's scalable distributed production methodology, and the studio is to become a premier licensee of the Gamebryo LightSpeed game engine.

The deal is also designed to showcase prototypes, tools and features for Emergent's upgraded development platform.

“Our greatest resource is the culture of our company," enthused Emergent CEO Geoffrey Selzer. "In choosing to develop this strategic relationship with BRB as part of our game technology initiative, we had to ensure that the intent for both parties was to create a true partnership, as opposed to us just selling a license."

“This is a win-win for all partners," added Bob Rafei, Big Red Button’s CEO and chief visual officer. "Through Emergent’s game technology initiative, we get an unparalleled technology and support platform to build our titles, while Emergent gets our proven, veteran team to help make their robust tools even more developer-driven.

“Emergent will help us hone the effectiveness of our distributed development model which will ultimately serve both the game development community and gamers as we find new ways to launch AAA quality games,” added Dan Arey, BRB’s Chief Creative Officer.

Big Red Button was formed in 2008 by former Naugty Dog staffers scalable distributed production methodology, and is working on developing original IP.