Bandai Namco bolsters dev capacity via Banpresto amalgamation

Bandai Namco bolsters dev capacity via Banpresto amalgamation

By Ed Fear

November 8th 2007 at 1:12PM

Japanese publisher grows internal development resource with Banpresto solely focusing on amusements

As part of a large corporate restructuring announced today, Bandai Namco will absorb the game development efforts of its wholly-owned Banpresto subsidiary into its own games division.

While Banpresto might not be a huge name overseas, the company has some of the best selling franchises in the Japanese marketplace including the Super Robot Taisen series, in which over 33 titles have been developed.

Banpresto’s activities have been largely split between creating games for home consoles and developing amusement machines. The game division will be incorporated into Bandai Namco’s own game development section, a response the company says has come about due to the rapidly changing nature of the games marketplace.

“We will proceed with a strategy of being able to quickly make business decisions and effectively utilise our development resources and knowhow,” said an official statement.

The company has been a partially-owned subsidiary of Bandai since 1989, and was fully purchased by Namco Bandai Holdings last year. Banpresto will continue to exist as a company focusing on the creation of prizes for amusement machines.

In addition to the Banpresto reshuffle, Bandai Namco will also restructure the Bandai Visual and Bandai Networks companies into subsidiaries.