As new market tracker shows in-app purchases on the rise
The App Store accumulated $5.41 million in daily sales throughout the month of January, according to data produced by a new market tracker.
Distimo and CSS Insight have announced the findings of their new App VU Global, which combines extensive data and analysis to provide a look at important market trends.
The report shows the app stores of iPhone and iPad did $3.34m and $2.07m respectively during January.
Android saw a 34 per cent rise in sales to $679,000 for Google Play.
"The strong growth in downloads and revenue for Apple and Android comes at a time when consumers typically rein back their spending after Christmas", said Paolo Pescatore, director of applications and content at CCS Insight.
The report attributes this rise in part to a 60 percent rise in in-app purchases.
In February, this number rose to 73 percent for iPad and Android in-app purchases for the top 200 apps, and 79 percent for iPhone.
But iPad downloads as a whole were lower during February by 27 per cent, or $250,000.
"We believe this is no more than a short‐term blip, but it clearly shows that many buyers of the new iPad already own an original iPad or an iPad2, said Pescatore.
"It's a real demonstration of the loyalty of Apple customers."