APB publisher appoints new European MD

APB publisher appoints new European MD
Craig Chapple

By Craig Chapple

July 2nd 2012 at 2:17PM

Michael Boniface to increase Reloaded's presence in Asia and Latin America

MMO publisher Reloaded Productions has appointed former Realtime Worlds director of IT as its new European managing director.

Michael Boniface, who has been promoted from his role as general manager, will be responsible for the company’s business operations across Europe and increasing the publisher’s presence in Asia and Latin America.

In his previous role as GM, Boniface led the management of the redesigned free-to-play title All-Points Bulletin: Reloaded.

Boniface will be based in GamersFirst’s European headquarters in Edinburgh, Scotland.

“I am delighted to be working at a new level with Reloaded Productions during a very exciting time for the company and the wider games industry,” he said.

“Reloaded’s European operation has expanded rapidly over the last year to accommodate the huge growth in online gaming, increasing numbers of players and new opportunities worldwide to bring our games to entirely new markets.

“We have ambitious plans for the future, which include helping other companies to use our technology, experience and expertise to bring their games to a huge global audience.”

As well as APB: Reloaded, the company has also published games such as Fall Earth and War Inc.