Ambitious Acclaim embarks on an acquisition spree

Ambitious Acclaim embarks on an acquisition spree
Michael French

By Michael French

February 18th 2009 at 8:36PM

Online games publisher plans to scoop up studios and new titles, widens remit to Flash

Acclaim Games has today announced a 'new content and studio acquisition plan' that will see it beefing up its portfolio of online games and buying online operators and developers.

The firm, which has established itself in the free to play online game space, says it is growing rapidly and 'wants to solidify its leadership position further'.

Acclaim now has 20 multi-player online games under its belt - either in production or published - and plans to be the 'biggest online game publisher in the United States'.

“Acclaim Games is now in a growth phase, we are rapidly expanding worldwide, and are steadily releasing each of our games in 18 languages," said Howard Marks, CEO of Acclaim Games in a statement detailing the firm's growth plan today.

“We are also excited that we will soon be announcing our 10 millionth registered player.”

Neil Malhotra, CTO of Acclaim Games, added: “We have set up server farms in Europe to enhance our geographic delivery, and have been writing custom tools to involve our community more than any other publisher in the world.

“Every game we make uses our single worldwide currency, and all games developed in-house have a requirement of including advanced web based / user-generated tools for the gamers.”

To keep growing, Acclaim's managers said they were in the process of acquiring online games from publishers, operators and developers.

Added Marks: “That can also mean purchasing or partnering with other online operators, our business model offers developers the most revenue in the industry."

David Perry, chief creative officer of Acclaim Games, added: “I often get asked what I’m looking for. The answer is simple…  We want the most innovative and fun online games, period. The games must be multiplayer, they must be compatible with the free-to-play business model (as that market is far outpacing the console market), and they must be able to scale to massive traffic.

"We are also interested in large scale multiplayer Flash Games. Ideally, we want games we can release soon, that already have had some testing, as our community has an insatiable appetite.”

Those looking to submit a title should contact submitgame@acclaim.com