Amazon App Store lands in Europe

Amazon App Store lands in Europe
Will Freeman

By Will Freeman

June 21st 2012 at 11:31AM

Devs in UK, Germany, France, Italy and Spain set to benefit from distribution platform's EU debut

The Amazon App Store is now heading to Europe, and developers have been welcomed to to submit apps for the service.

Due to open its virtual doors this summer, the web store will cover the UK, Germany, France, Italy and Spain, and plans are afoot to broaden its reach in the 'near future'.

Amazon's US App Store has become something of a hit, offering tens of thousands of apps and the option to demo product to consumers, as well as functions such as in-app purchases.

"We’ve seen that Amazon gamers are hungry for great content and are willing to open up their digital wallets to pay for it,” said Glu Mobile's CEO and president Niccolo deMasi. "Our latest title launched on Amazon, Frontline Commando, has seen both revenue per daily active user and lifetime value metrics exceed averages as compared to other devices and platforms.

"Taking a successful platform like Amazon’s and expanding it across the globe is going to give us an even broader customer base and create an opportunity to generate even more revenue— something we are very excited about."

"With fan-favorite games like Plants vs. Zombies and Scrabble topping the charts, the U.S. Amazon Appstore has been a fantastic avenue for EA to reach an entirely new segment of consumers," added Bernard Kim, senior vice president of global social and mobile publishing at EA. “Amazon’s international expansion marks an exciting opportunity to bring our interactive entertainment experiences to even more consumers around the world."

Interested developers can find out about submission and re-approriating their apps with localised resource files for international distribution at Amazon's own distribution portal.

Studios already participating in Amazon's program will automatically have their apps made available for sale internationally by default, although they can opt out of certain countries if they wish.