Activision: 'Guitar Hero genre downâ??

Activision: 'Guitar Hero genre downâ??

By Rob Crossley

August 6th 2009 at 11:40AM

Publisher admits the genre is failing to captivate the market, though has plans to change fortunes

Though developers and publishers may be allured by the mass-market potential in making a music game, Activision-Blizzard admitted yesterday that the genre is facing tough times.

Last night during its earnings call Activision Blizzard admitted that the music game genre is “down significantly”.

One explanation for the rapid decline in music game revenues might be Guitar Hero’s (and indeed Rock Band’s) prior dominance in the field.

Both publishers have together released 15 games from both franchises since 2005, a figure that rises to 24 if expansion packs are included. 



Both franchises have failed to puncture both the US and UK software charts for several weeks, and yesterday EA announced that its music sales category was down 52 per cent (on tough YOY comparisons).


Activision itself is confident that the genre can be revived. The publisher is ready to launch three distinct Guitar Hero packages this year, with Guitar Hero 5 being released with the pop-centric Band Hero as well as the turntabling game DJ Hero.

Despite its global woes, Activision added that sales had climbed across Europe. The firm added that its new games will provide “significant opportunities”, while the company looks to improve its inventory position at retail.