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E3 2012: EA's new IP vision for next-gen

E3 2012: EA's new IP vision for next-gen

Giving up on new IP can mean your studio 'dies' creatively, claims Frank Gibeau

EA Labels president Frank Gibeau has revealed Electronic Arts has a number of new IPs in development for next-generation consoles.

"The introduction of new hardware from the big three is going to allow us to reembark on a bunch of new IPs, because it's the better time to do it, because you can really explore new ideas and do different things," Gibeau said, speaking to CVG.

"In a market this massive, launching new IPs is very risky and it's a big investment to make these games. So it's a natural thing to see in this point in the cycle a little bit more emphasis on the knowns, but in the new cycle you're going to see a lot of new IP from Electronic Arts."

Gibeau told CVG that he believed the moment a studio stops creating new IP, creatively the outfit "dies".

He also confirmed that the number of new IP in development for next-generation consoles by EA currently stood at between three-and-five titles. He admitted that some may not make it to market.

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New IP

posted by Warhammer Jun 09, 2012 at 7:30 pm
1
Warhammer

I would think you would for once concentrate on delivering a polished product because EA has not accomplished this in many years. Take for instance bf3 this thing is worse than a alpha product but you concentrate more on providing dlc than fixing the game.Greed will bring you down as you have lost most of your fan base for the bf3 series. Take for example que jumping for the premium service you should be ashamed for this action it shows where your heart is at.Do us all a favor and stick to consoles and leave the pc alone. Oh wait the game is messed up for the consoles too. And you wonder why EA was voted worst company in America

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