Hardware sales down across the board
Sony’s consumer products and services division has been hit by a $2.8bn loss for the last year.
The news of such a dramatic loss also comes after Sony reported an operating income of $429 million for its PlayStation business last year, although the console was then placed under a different arm.
Sony’s consumer division also includes LCD TV’s, PC’s and digital cameras.
Hardware sales fell across the board, with the PS3 selling 13.9 million units, down from 14.3 million in 2011, whilst PSP and PS2 sales dropped to 6.8 million and 4.1 million.
Sony has forecast however that sales of its portable systems, including Vita, will more than double to 16 million during the next year.
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Software sales for the PS3 picked up slightly however, up, up 8.7 million to 156.6m.
Precise Vita sales were not specifically disclosed in the report, but Sony CEO Kaz Hirai has revealed that it has sold approximately 1.8 million in the last month
The Electronics giant expects to see a drop in home console sales to 16 million from 18 million, with packaged software expected to stay at a consistent rate of 196.7 million.
The electronics giant also put this year’s poor performance down to a decrease in sales of LCD TV’s, PCs, digital cameras.
It also cited unfavourable foreign exchange rates and the impact of the recent earthquake in Japan which devastated parts of the country.
Altogether, Sony reported a company-wide net loss of $5.74 billion.
The title of this article is severely mis-leading. It says that is the Playstation division that made the huge loss. This is not the case it is the consumer and electronics division. The title should be changed. It is defmatory to the people that work in the playstation division.
Thanks for raising this issue Mark.
The headline was okay, I thought, in that the CPS is an umbrella division of which PlayStation belongs to, vis-a-vis a 'PlayStation division'.
But I see your point. We have edited the headline to better specify that the CPS division that has made such a significant loss.
The headline was not defamatory, but we believe it better serves our readers to be as accurate as possible.
Thanks,
Rob
