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Codemasters ditches action under new Racing label

Codemasters ditches action under new Racing label

Studio leaves behind Bodycount and Operation Flashpoint franchises to concentrate on F1, Grid and Dirt

UK developer Codemasters has decided to ditch the action genre to focus solely on racing titles under a new brand, it has revealed.

Under the new label Codemasters Racing, the developer will no longer be creating titles such as Bodycount and Operation Flashpoint, which both suffered from disappointing releases.

It will instead focus on titles such as F1, Grid and Dirt, with the first game under the label to be Dirt Showdown, which will be released on PC, PS3 and Xbox 360 on May 25th.

“We have kept our reputation for delivering best-in-class racing games,” communications chief Rich Eddy told MCV.

“And best-in-class racing games is now our razor focus going forward. In racing, we are No.2 in Europe and that’s not good enough. We want to take racing games across multiple platforms and genres. So that players can play anytime, anywhere and on any device.

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“Racing is our DNA, it is our heritage, it is our specialisation and it is our absolute focus going forward.”

As well as a rebranding of the famous and longstanding UK developer, Codemasters will also launch a new online hub for its racing games, RaceNet on May 1st alongside the Dirt Showdown demo.

Initially releasing as a beta, the “interactive community platform” will allow customers of all Codemasters Racing games to track their races, rewards and how other users are performing.

If YOu're Concentrating on Racing IPs...

posted by Guru Larry Apr 20, 2012 at 1:15 am
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Guru Larry

Well Codies, if you are going to solely concentrate on racing IP's from now on, why not resurrect quite possibly your most famous racing game? Micro Machines?

But it probably means we're all screwed hoping for a new Dizzy game ever now :(

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Also

posted by Guru Larry Apr 20, 2012 at 1:23 am
2
Guru Larry

Shame about BodyCount, I received a PS3 review copy and I bought the 360 version too, it was a great game, totally underrated.

Flashpoint has gone downhill since you started doing all that American war crap with it instead of the old "definitely not supposed to be the Falklands War, honest" setting.

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how many

posted by mx Apr 22, 2012 at 10:53 am
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mx

You would think with 300+ employees they could do both. I mean by now they should just be re-skinning racing games.

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