3D gaming yet to convince console manufacturers, says Blitz

3D gaming yet to convince console manufacturers, says Blitz
Will Freeman

By Will Freeman

January 5th 2009 at 11:25AM

Platform holders â??curious but not convincedâ?? by 3D TV technology

Andrew Oliver, CTO of Blitz Games, which has been showcasing an Xbox 360 game demo running on 3D enabled screens, has revealed to Develop that while console manufacturers are curious about the prospect of 3D TV technology, they are currently unconvinced.

Reflecting on the success of a recent Xbox 360 demonstration at the 3D Entertainment Summit in Hollywood Oliver admitted: “Those [platform holders] that have heard about it have been curious but not convinced.

“Those who have seen it have loved it and agree that it looks stunning and almost feels like we've moved on a console generation. The games start to look like holograms and you very quickly you forget you are wearing glasses.”

While it is possible for games made on a single format disk for both 3D and 2D display, the technology will require a greater investment in time and money to create titles suitable for both. There is also a slim chance that many existing games will be suitable for retrofitting for 3D TV display.

It is estimated that by the end of 2008 1.4 million 3D-ready televisions will have sold to the public, mainly in the US.

To read the full interview with Oliver click here.