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As long as piracy exists, so will DRM - Jacobson

As long as piracy exists, so will DRM - Jacobson

'I love FM to have no DRM but dishonest people has forced us' Sport Interactive boss says

Controversial DRM technologies are an unfortunate necessity to combat a culture of piracy that plagues the games industry, industry figurehead Miles Jacobson has said.

“The unfortunate reality is that there are dishonest people in the world,” the Sports Interactive studio boss said, following an announcement from his company that its next Football Manager game will require online activation.

“I would love to have no DRM on our games,” he told Eurogamer.

“I'd also love to not have to have locks on my home, or a burglar alarm, or locks on my car. How good would a life without keys be? I'd also love to have no insurance, either at home, or at the studio. Or a security guard at the office.

“As long as there are people out there who want to pirate, there will be a need for DRM,” he explained.

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Jacobson said that Football Manager 2011 was likely the most pirated version in the series’ history.

He repeated a claim by the game’s publisher, Sega, that for every person who bought Football Manager 2009 there were four who pirated it.

He added that the numbers of people downloading torrents from public sites “rose massively for both Football Manager 10 and Football Manager 11".

“As with any kind of online piracy, faster broadband speeds and penetration has led to an increase in online piracy,” he explained.

“Boxed piracy is falling though, albeit not at the same speed that the online piracy is increasing. We also know that the numbers of people downloading torrents from public sites rose massively for both Football Manager 10 and Football Manager 11, despite shutting down torrents as quickly as they went up for the first few months of release.

“We also know that being cracked ahead of release leads to people to cancel, or not pick up, pre-orders, and lower first weekend sales.”

The announcement that Football Manger 2012 would require activation on Valve’s PC platform, Steam, has caused outrage from some people alleged to be legitimate buyers.

But Jacobson believes the problem with piracy is prevalent, serious and will likely not be solved within his lifetime.

“Even with freemium games, people cheat and try and find ways to steal others coins, as per recent court cases. It's very sad, but it's the world we live in.”

If it protects the game

posted by Daniel_ISL Oct 10, 2011 at 4:21 pm
1

I love FM so anything that protects the longevity of the series is okay by me even if it is a pain in the bum.

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Just how does DRM help ?

posted by Nashnir Oct 10, 2011 at 4:56 pm
2
Nashnir

I really wish to know how helpful has DRM been in the past to prevent piracy.
People who wish to buy are always going to buy and those who wish to pirate will always pirate.
Among these there may be a select few who will pirate,try the game and if they really like it buy the game. I don't see a person who buys the game pirating it if there is no DRM.

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Dishonest People

posted by W, King Oct 10, 2011 at 5:41 pm
3
W, King

I really don't blame companies for putting DRM on their games to try to reduce piracy, theres no real reason they shouldn't attempt to protect something they have worked on possibly for months or years.
And Nashnir I just don't buy that excuse that people hide behind of 'i only pirated it to try it before i buy it' because clearly the number of people who pirate and then buy is incredibly small and most who 'try' it just don't buy it when they already have it for free.

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Nothing wrong with DRM, but...

posted by DiegoLeao Oct 10, 2011 at 6:57 pm
4

I have nothing against DRM, in the pure sense of the world: digital rights management. The problem is that "invasive measures" is now sinonim with DRM, and I can't say I'm ok with it.

Do people really think their game won't be pirated because they have online verification?

It is obvious people need to put some copy protection on their games, but as long as the users experience is painless. I have both a copy of a original game and a pirated version, because the DRM is so buggy and unfair, there is no way I can play it.

With invasive DRM, you push your consumers to pirates. That is why people hate it, not because you want to protect your software...

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make a game that sells well

posted by Chard Oct 11, 2011 at 3:04 am
5
Chard

They have just been repackaging the same game for years. If you aren't going to offer anything new then expect to be pirated. If you want high sales then offer a great service that users cant avoid, or make something worth paying for.

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The Same Argument

posted by Dabookman Oct 11, 2011 at 4:33 am
6
Dabookman

Truthfully, the argument over piracy is a pointless one. With such a decisive split between those for Piracy, and those against, if you're left in the middle-ground then you're shunned by either side. The fact is, both feed the other - Publishers claim that piracy is rife and hurting their sales and future, where as pirates and consumers claim that publishers are tyrants and are invading their privacy with over-the-top DRM. It's a circle of hate and greed - from BOTH sides. So long as something of value exists, there will be those who want it for free, and the stronger the measures to try and stop it, the more determined those people will be.

Now this isn't to say publishers should just give up, on the contrary they have every right to protect their stuff - But, no matter what measures they try and implement, they will eventually be broken, and in the end the only people who have suffered are the legitimate consumers. Those who say DRM today is fair, and those who say DRM is tyrannical, are simply two sides of the same coin - complete opposites, but both blind to the core issues and unable to see the whole picture.

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The good, bad, and ugly (not in that order).

posted by Mark Oct 12, 2011 at 8:48 pm
7
Mark

The core problem with DRM is that the manufacturer cannot possibly foresee or prepare for every circumstance that could arise where legitimate access and use could have been permitted... whether it's because of power failures at the server site, newer hardware than what the creators had envisioned, or something else entirely. Who can fault them, however? Can anyone claim to predict the future, or know every possible outcome to a decision that they make?

When the day comes that they can make a DRM that does not, IN ANY WAY EVER, interfere with any completely reasonable access and usage by legitimate owners, then it will probably stop being reviled to the degree that it is. I expect that day will never come.

I can respect that companies want to try to discourage pirates, but DRM is not the way to accomplish that. The way to accomplish it is to make stuff that people want to actually buy. Sure there are always going to be a segment of the population that try to cheat or get it for free, but if you can make something that people actually want, and price it fairly so that the people who would be most likely to utilize or want it can actually afford it, then piracy isn't likely going to impact your bottom line as much.

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You are all to blame!

posted by Euly Nov 01, 2011 at 4:52 pm
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Euly

All the points of anti-piracy have been made. The problem is not that piracy won't go away, it's the hastily-concluded idea that it will, as if piracy is some kind of treatable disease.

Morons like Jacobson are just as unapologetic as people who pirate everything. If Jacobson realistically understood the impractical ramifications of DRM, he would support and reward the people who buy his products legitimately, rather than focus on fighting an unstoppable force precipitated by this newfangled gadget called "broadband."

Jacobson should have worded his allegory like "I would love to get in my car in the morning and have it start-up, but instead, I put my key in the ignition and nothing happens. Then, I realize that the engine cannot recognize my key because the car's communication to the manufacturer's verification system has been broken by a third-party contractor who uses unreliable equipment and underestimates the volume of cars trying to verify keys at the same time. So I contact the manufacturer for support, but they say this problem is my fault because the vehicle left the garage at some point. The only solution would be to buy another car from a different manufacturer."

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I don't have anything against DRM either...

posted by Graznek Nov 09, 2011 at 11:40 am
9
Graznek

I simply don't buy things that have DRM on. DRM is a sure sign that the product is below par and I wouldn't like it anyway. Companies that waste their money on copy protection anno 2011 will eventually go away.

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I love them

posted by Shini Nov 25, 2011 at 1:57 pm
10
Shini

I love DRMs so much fun to crack them. Most of which just takes a google search. But with the state of games these days I am sure watching grass grow would be more entertaining. Tell the industry to stop worrying about graphics so much and more on making there games fun. Graphics are all well and good but if I wanted %100 accurate graphics I would go outside I want entertainment. Same goes for movies.

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