Steve Ballmer says Windows Phone should have launched a year earlier
Microsoft is reforming its Windows Phone with an imminent release of a new and improved operating system, the company’s CEO has claimed.
Steve Ballmer said at a press conference in Tokyo that the Windows Phone OS “is now much more global”, and will add “over 500 new features”.
Microsoft will detail improvements to the operating system at a press conference later today.
“We're pushing a different approach to user interface design, an approach in which literally right on the home screen of the Windows Phone, you, our developers, can provide integrated experiences across your own and third-party applications that are alive and vibrant in real-time for our joint customers,” Ballmer said.
Elsewhere in his speech, the Windows boss said he regretted how long it took for Microsoft to release a viable competitor to the iPhone and various Android devices.
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“We came to market with Windows Phone about a year later than I wish we had, shame on us,” he said.
More a like a decade late.
The Windows mobile platform had been stale for so long. It's only since iPhone (and now other platforms) have shown how it should be done that Microsoft are actually devoting resources to the mobile space.
500 new features on an OS thats already buggy as hell? I have a feeling this will both be a commercial and technical failure.
If they drop the brand Windows it might actually do well.
The brand 'Windows' on a mobile is synonymous with Buggy, Slow, Crashes and what is generally thought of Windows in general.
Microsoft has been complacent in their ownership of the market that they have failed to innovate. However it will be interesting to see if they just 'copy' or come up with something new and exciting.
What apple did right was design hardware for the software and create an appealing aesthetic and name.
