Microsoft will use its own internal development teams to populate the upcoming Windows Mobile games platform.

The company said it is establishing a new studio, known as MGS Mobile Gaming, which will “support first party development and evangelise mobile gaming across MGS”.

Windows Mobile 7 is the PC giant’s newest attempt to capture the lucrative mobile gaming space – one that is currently dominated by Apple and, to a lesser extent, Google.

The first set of Windows Mobile 7 phones are set to launch this year, though details remain unknown.

“Our vision is to deliver games and entertainment so good that people will want them always with them, on a service that makes them social, connected and relevant anywhere their life goes,” Microsoft said in a job posting.

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“In addition, as the Center of Excellence for Mobile Games, the studio will develop showcase internal mobile games and entertainment experiences, while acting as the technical hub and spearhead for mobile game technology.”