
But is the report based on unreliable data?
According to a report posted on 24/7 Wall St, together Apple and App developers have so far lost out on over $450m lost to iPhone piracy.
The huge figure will send a shudder down the spine of many developers, but delving a little deeper, it seems that the report may be somewhat unreliable.
Here's 24/7 Wall St's logic, which, while it strives to be rational, is based on a number of debatable estimates and assumptions.
* Over three billion apps have been downloaded from the App Store. According to analyst firm Bernstein around 13 per cent and 21 per cent of those are paid downloads.
* 24/7 Wall St has taken the mid-point of the Bernstein estimate. So, if some 17 per cent of downloads were paid, that means around 510 million.
* The website's own research is then inputed, which suggests that for every legal paid download from the App Store, three pirated downloads take place. That, says 24/7 Wall St, means 1.53 billion illegal downloads.
* $3 is proposed as the average price of an App, which has made 24/7 Wall St estimate that there have been $4.59 billion of lost revenues
* 24/7 Wall St has then theorised that as 10 per cent of those users would have paid for the legit apps, a final figure of $459 million reflects actual lost revenues.
While it's clear 24/7 Wall St has made an earnest attempt at creating a realistic figure, some of its data is rather questionable. For example, the website claims there is a piracy rate on paid apps of 75 per cent. From the data presented in the article, it seems that the percentage is taken from a handful of developers reporting on their experience of individual titles fitted with 'call back' technology that informs them when their App has found a home on a jailbroken device.
As Mashable points out, the danger of piracy statistics based on uncertain figures is that it makes the issue easy to dismiss; something that could harm both developers, customers and the industry as a whole.
Something that always bothered me with these reports:
If all the money they said were lost, then they probably think that if piracy was impossible then the people would buy these applications instead of illegally downloading them.
My question is: How can they be so sure that people would pay for them if they had no other choice? I guess many would simply not buy the application anyway.
This means that lost revenue from piracy is significantly lower than all projections.
Just playing the devil's advocate here, i would really like to hear what people think about it.