Newcastle-based media group praises Tiga’s Gov’t lobbying
Multimedia entertainment group mere mortals has joined games industry body Tiga. The group, based in the north-eastern English city of Newcastle, works on projects in areas such as TV, film, web development and game development.
Since its establishment back in 1999, Mere Mortals has worked on projects as high-profile as the Danny Boyle film trio Slumdog Millionaire, Sunshine and 28 Weeks Later.
In terms of game development, the outfit has recently worked on Ubisoft’s World Sports Party as well as Oxygen Interactive’s PDC World Championship Darts.
Mere Mortals Managing Director Steve Walmsley said that the group is joining Tiga because it believes it is the “trade body that is representing the important issues which face game developers in the UK, that is effectively lobbying Government on issues such as tax breaks and education, promoting our industry in the media and providing developers with access to services that benefit our business.”
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"Tiga takes on Mere Mortals"
Like they're taking on the government? Spoiling for a fight are they? What did Mere Mortals do so wrong?
While it's technically correct English, you may want to change that headline.
It's a pun.
I don't really think business/technical news should stoop to them for attention grabbing sake though. This site/magazine is about the game development industry, not big brother, it's not the sun...
Oh yeah, it is a play on words. Ahhhhh....
Still looks like they're going to have a scrap tho.
It's not the headline I signed off on, which was simply 'Mere Mortals joins TIGA' don't know where the implied scrap came from but it's unwelcome, we've joined TIGA as a positive step to support some important initiatives we believe UK developers need in order to compete globally, never saw it as taking on anyone as the headline suggests... ah well so much for creative writing I agree, this is not the Sun!
