March 4th, 2010 @ Sway Bar, London
UK studios converge to battle over who's the cleverest - have you booked your place yet?
Thursday April 22nd, 2009 @ The Brewery, London
The countdown to the MCV Awards 2010 has begun – with date, venue and categories announced.
July 14th, 2010 @ The Hilton Metropole, Brighton
The Develop Industry Excellence Awards is the only event which rewards the work done by Europe’s leading games development companies.
Develop '09:Leading industry figures look at generating revenue
In a session at the Develop Conference 2009, several leading figures in the casual games industry have been questioning the credentials of advertising revenue models.
"Particularly as item payments and transactions take off, advertising is becoming less and less relevant, I think," admitted Dylan Collins, CEO of Jolt.
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Following Collin's point, Bigpoint's Simon Guild added: "Most buyers of advertising are very prejudiced about placing advertising around games. They are wrong to be so, but still, the advertisements can be small, and distracting."
To read the full story, visit our sister site, CasualGaming.biz.
