Heyzap has launched a new service which allows developers of flash games to monetise their creations through virtual goods sales.

Founded by Immad Akhund and Jude Gomila, Heyzap already offers a number of platforms and widgets for the distribution and hosting of flash games. The company is pitching its new service as a world first that will mean players can use real currencies to buy items such as level packs and item upgrades.

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