Kotick slams PS3 for ‘high’ dev costs

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Kotick slams PS3 for ‘high’ dev costs

World’s biggest publisher threatens to halt supporting Sony’s home console

Activision Blizzard CEO Bobby Kotick has warned Sony that the PS3’s high development costs are dissuading developers to work on the console.

Kotick’s comments were followed up with criticisms of the PS3’s retail price, its current market share and what he believes are inferior returns on investments compared to the Xbox 360.

Finally, he has made the extraordinary public claim that Activision Blizzard, the biggest publisher in the world, may pull the plug on supporting Sony’s home console.

“I'm getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don't make it easy for me to support the platform,” he said, speaking in an interview with UK news group The Times.

“It's expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation,” he said.

“[Sony has] to cut the [PS3’s retail] price, because if they don't, the attach rates are likely to slow. If we are being realistic, we might have to stop supporting Sony.”

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Woah

posted by Snr artist, now jobless Jun 19, 2009 at 2:12 pm
1
Snr artist, now jobless

Jesus!

This is actually horrid news for everone.

Remember what happened to the Dreamcast after EA pullled out? If Activision pull out of this then I'm afraid we won't see much of the PS3, which would be a great loss because the machine has bags of potential.

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Re: Woah

posted by z_m_ Jun 19, 2009 at 2:19 pm
2
z_m_

Honestly, what a stupid thing for him to say.

No way in the world is Activision going to burn bridges with Sony so easily. The Square-Nintendo fallout shows how bad an idea it is to underestimate other companies.

Sony will not stop until they have a market leading console, they've done it before, they'll do it again. Let's see what happens when they do.

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Re: Re: Woah

posted by TC Jun 19, 2009 at 2:29 pm
3
TC

Ahh, that with Blizzard who havent published a single PS3 game. As for attach rates he mentions, the PS3 has a higher attach rate than the Xbox so quite what he's talking about I don't know.

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Re: Re: Re: Woah

posted by Leetah Jun 19, 2009 at 2:35 pm
4
Leetah

He's actually gone mad with power.

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Re: Re: Re: Re: Woah

posted by Ferdinand Jun 19, 2009 at 2:39 pm
5
Ferdinand

Blatant attempt to get publicity as the big boy of the game world.

Oh, and he's succeeded in doing that. Well done everyone!

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Re: Re: Re: Re: Re: Woah

posted by Andioni Jun 19, 2009 at 3:03 pm
6
Andioni

Stupid or not, he does have the authority to do this, yes? Then Sony should listen to him, and in fact the entire industry.

Fact is, I know a vast number of publishers who are putting pressure on Sony to drop the price of the PS3. The relationship with 3rdPs will not get any better, at all, in any way, until Sony takes care of this gargantuan elephant in the room.

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@Leetah

posted by Snr artist, now jobless Jun 19, 2009 at 3:07 pm
7
Snr artist, now jobless

"Mad with power"

Sounds like it, thuogh lets not forget that Actv-Blizzard have that kind of sway, madman at the front wheel or not.

Imagine what would happen if the PS3 had no more Tony Hawks, no more Call of Duty, no chance for Warcraft and Starcraft and all the other amazing Blizzard games that will end up on consoles. It would be a devestating move.

Then again, 4 million Call of Duty games were sold on the PS2, so maybe he is just telling porkies.

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Edit

posted by Snr artist, now jobless Jun 19, 2009 at 3:09 pm
8
Snr artist, now jobless

4 million Call of Duty 4 Modern Warfare games were sold on the *PS3*

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Re: Edit

posted by BC Jun 19, 2009 at 3:13 pm
9
BC

"Sony must do what they will probably do anyway or I'm out ...so now if it happens I look awesome and powerful"

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Re: Re: Edit

posted by z_m_ Jun 19, 2009 at 3:15 pm
10
z_m_

Nice to see all of us in agreement on this.

Kotick's made a fool of himself.

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Re: Re: Re: Edit

posted by BC Jun 19, 2009 at 3:18 pm
11
BC

He's just a fool for the way he's going on about it.

Now if he did say that they were going to stop starting new projects for PS3 as of today, that would be showing some balls and I'd respect that.

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as if

posted by KOtiCK is a **** Jun 19, 2009 at 3:24 pm
12
KOtiCK is a ****

What a KOtiCK....

To be honest the games im most excited about on the PS3 are all exclusives with the excpetion of MW2.

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Congrats guys!

posted by Ferdinand Jun 19, 2009 at 3:43 pm
13
Ferdinand

11 Comments in a row without a fanboy! A new record!

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Re: Congrats guys!

posted by Leetah Jun 19, 2009 at 3:47 pm
14
Leetah

Or, a new low?

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Re: Re: Congrats guys!

posted by Brian Jun 19, 2009 at 4:13 pm
15
Brian

I say Bobby Kotick needs to shut his trap. Why don't you drop the price of your games if you think Sony is charging too much? Every other game company has said they're doing better on the PS3 than the other consoles. Activision must be doing something wrong.

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Re: Re: Re: Congrats guys!

posted by BC Jun 19, 2009 at 4:19 pm
16
BC

there's one!

Post 15.

We'll use that to keep count from now on.

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Re: Re: Re: Re: Congrats guys!

posted by richie boy Jun 19, 2009 at 5:00 pm
17
richie boy

hmmm..... Kotick. That was very silly. Yes - understand your frustration with the high dev cost - but you're speaking nonsense about the returns element. Me-thinks any action along those grounds will get him ousted. I think he's just trying to make waves possibly with the good intention of highlighting the PS3 market standing and dev costs - risky gamble... but it might just lever the PS3 to come down onlilcense cost etc.....

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Re: Re: Re: Re: Congrats guys!

posted by LeeC Jun 19, 2009 at 5:06 pm
18
LeeC

@13: you need to brush up on your fanboy spotting skills, there are more than one in the first ten, can't you see them?

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Re: Re: Re: Re: Re: Congrats guys!

posted by Peter Dwyer Jun 19, 2009 at 5:36 pm
19
Peter Dwyer

Not sure what happened here. He's merely stating facts that it seems some of us can't accept.

The PS3 has much lower attach rates for software than the 360 and that's a fact, dispite someone here trying to claim otherwise. The console is very difficult and therefore expensive to program for, another fact that people seem to conveniently be trying to ignore.

All activision are saying is that Sony need to address these problems pretty quickly or it becomes non-cost effective to support their platform.

Yes this is bad news for Sony but, equally, the ball is in their court.

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@LeeC

posted by Ferdinand Jun 19, 2009 at 5:39 pm
20
Ferdinand

Where? Think your fanboy-o-meter is a litle to sensitive! ;)

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Re: @Ferdinand

posted by Bert the Happy Fish Jun 20, 2009 at 1:25 pm
21
Bert the Happy Fish

As P Dwyer says, the PS3 attach rate "fact is false", i.e. fanboi post #3.

Whenever a developer does this sort of stunt, either Sony put a counter press release out (thankfully those fanboi rallying days seem to be over), give the developer some support or do something actually positive to the whole developer side of things.

The last time there was a big developer & retailer pull out was the game cube and look how quickly that fell under. With the current economic climate & general knee jerk atmosphere, if the rumour mill turns into some geniune action by bug publishers/developers it could very easily spiral rather than be another flash in the pan.

Hopefully it won't go that way as the lack of competition won't bode well for the next console generation, even if it does hinder game development on this generation.

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AB vs Sony

posted by Dood Jul 09, 2009 at 4:01 pm
22
Dood

Sony are in financial trouble so can't really afford to drop the price of the PS3....problem is they can't really afford not to either.
The REAL money is made from software sales so publishers support a console that'll have high software sales.
The console that sells the most units will probably sell the most software unless there is a killer console in the mix. The PS3 doesn't have the luxury the PS2 had in that regard, it just isn't good enough.

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@ Brian

posted by Julian Jul 14, 2009 at 4:11 pm
23
Julian

"Every other game company has said they're doing better on the PS3 than the other consoles."

Who exactly are these companies? I've never heard or read anything of the sort. Quite the contrary.

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He is completely right. No one owns a PS3 anyway

posted by Mark Jul 25, 2009 at 8:31 am
24
Mark

PS3-lovers have been claiming that the overpriced piece of garbage PS3 has potential for years. And believe me, it is hilarious reading comments from people on here who act like they know more about the gaming industry than the most powerful CEO in that industry. Maybe it's time to admit the PS3 has been a total flop. If it weren't for the Blu-Ray player, no one would buy it, and even with it, hardly any does buy the thing. The PS3-exclusive games are horrible, the console didn't have a decent good game for months and months after its release, its online service is an absolute joke and the thing is way too expensive. Quick, name two PS3 exclusive games. Yeah, most people can't even do that.

And the guy that claimed every other developer has claimed their games are doing better on the PS3, I can only say, yeah right. No one believes that, and I challenge you to prove it. The PS3 sales numbers are terrible. It is hard to "do better" with your games when no one owns the console to play them.

Another hilarious comment is this one:
"Nice to see all of us in agreement on this.

Kotick's made a fool of himself"

Oooh, I bet he's scared. Fans of the least owned-gaming system on the planet are mad at him. Oh no.

And another award winner is the guy who claims Kotick should drop the price of his games. I don't even no where to begin when dissecting that stupid comment. Dropping the price won't matter if no one owns the console to play the games because that console is waaaay too expensive. Secondly, why drop the price when his titles sell just fine on the XBOX 360, a console that more than ten people own.

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