Rare has appointed Shintaro Kanaoya into a newly-created role as head of business strategy and development.

Kanaoya, who was most recently senior manager of MMOs and free-to-play at EA, will be responsible for 'driving Rare's franchise planning' and 'maximising the potential of Rare's IP'.

Kanaoya started in the industry as a journalist on The Games Machine and Sega Pro, before joining Bullfrog as a designer. He has also worked as a producer at EA Square Japan and on the Harry Potter franchise at EA UK.

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