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Codemasters to share design secrets with German automotive firm

Codemasters to share design secrets with German automotive firm

Britsoft studio forms technical alliance with Realtime Technologies

The line between games and other industries continues to blur – Codemasters has formed a technical alliance with German vehicle firm Realtime Technologies (RTT) to share car rendering know-how.

The partnership means the two companies will ‘compare notes’ on their rendering and realisation projects, such as RTT’s DeltaGen and RealTrace software tools (which enable car designers to render CAD models in realtime) and Codemasters efforts in driving games (such as the EGO Engine used by Colin McRae: DiRT and Race Driver: GRID.

RTT works with the likes of Adidas, Airbus, Audi, BMW, DaimlerChrysler, Dodge, EADS, Lamborghini, Maserati, Porsche, Sony Ericsson and Volvo and works with car designers to create virtual versions on in-production automobiles.

“Both companies share common goals, including a passion for technology excellence and attention to detail and quality,” said Bryan Marshall, chief technical officer, Codemasters.

“These goals are demonstrated equally in such executions as the beauty of realtime ray-traced light clusters in RTT’s DeltaGen software and the mesmerising race action and environmental detail in our own Race Driver: GRID. Any collaboration with RTT that delivers advantageous results for our development pipeline will be immensely valuable.”

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Ludwig A. Fuchs, co-founder and member of the RTT AG Management Board, added: “The cooperation is of mutual interest and benefit. Together we can utilise synergies and push forward the boundaries of the 3D realtime visualisation market.”

Diversification Strategy

posted by Stephen Ryan Apr 09, 2008 at 6:51 pm
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Stephen Ryan

Its good to see Codemasters diversifying in an increasingly nervous marketplace. Entertainment isn't the only place where games can make a statement.

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Re: Diversification Strategy

posted by Rudy Apr 10, 2008 at 1:49 pm
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Rudy

totally agree Stephen. its the smart thing to do..

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Re: Diversification Strategy

posted by buggy boy Apr 19, 2008 at 8:44 am
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buggy boy

didn't read anywhere that codies are diversifying, looks like they'll share tech, that codies will use in-game?

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