March 4th, 2010 @ Sway Bar, London
UK studios converge to battle over who's the cleverest - have you booked your place yet?
Thursday April 22nd, 2009 @ The Brewery, London
The countdown to the MCV Awards 2010 has begun – with date, venue and categories announced.
July 14th, 2010 @ The Hilton Metropole, Brighton
The Develop Industry Excellence Awards is the only event which rewards the work done by Europe’s leading games development companies.
Sony and Activision bosses unsure platform can bankroll video games
MCV reports that both the heads of Sony and Activision have expressed scepticism of in-game advertising.
The news comes after EA announced it was to make its new Battlefield game available for free on the internet – and was financially supporting it through in-game ads and item sales.
Speaking to the Financial Times, Sony CEO Howard Stringer said that "there is a limit to the amount of money available" while Activision Blizzard boss Bobby Kotick said it was "early days" for the revenue stream, adding: I wouldn't go in that direction myself."
Read the full story at MCV.
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