Former Take 2 man takes London-based role to drive forward strategy that includes MTV Games and Nickelodeon.
Viacom has hired former Take 2 Germany MD Arwed-Ralf Grenzbach for the role of VP for videogames, music and special products at its Nickelodeon and Viacom Consumer Products division.
Based in London, Grenzbach will oversee the development of NVCP's international videogame, music and special products strategy spanning brands including MTV.
Prior to Take 2, Grenzbach worked at Disney and Sony Music and at Viacom will report into Jean-Philippe Randisi, VP and MD of NVCP EMEA.
Last week MTV announced that it was planning to spend $500m as its builds its games presence - it spent $175m on acquiring music game studio Harmonix last year.