In-game ad firm Double Fusion has gained $26 million in a financing round that includes Time Warner as a strategic investor – and now the company plans to grow its operation internationally.The financing round also includes participation from's existing investors, Accel Partners and Jerusalem Venture Partners, and strategic investors Time Warner, Hearst Corporation, IDG Ventures Pacific and Sedona Capital (Japan).
Double Fusion will use the cash to scale up the media sales, technology and international parts of its business.
"Videogames are providing a new advertising vehicle that not only delivers a highly engaged audience, but fundamentally changes the way consumers are able to interact with brands," said Jonathan Epstein, CEO of Double Fusion (pictured).
"Advertising, in turn, creates new business models for game companies that will continue to accelerate the growth of the gaming audience. The commitment and confidence of these premier financial and strategic partners is recognition of both the huge potential of the in-game advertising market, and of Double Fusion's leading position within that market."