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UK Head of Marketing

This job has now expired
Aardvark Swift
Employer Aardvark Swift
Category Marketing
Salary £ Competitive
Type
Location UK - Midlands
Reference 8574_GB1891HM

My client is a multi-platform interactive video games company that publishes titles across the globe.

They are now looking for a Head of Marketing UK & ROI.

Responsibilities:

? Responsibility for the marketing & PR operation in the UK and Republic of Ireland
? Manage the Marketing and PR Manager to plan, develop, execute and manage UK and ROI Marketing plans across both the boxed and digital product portfolio.
? Reporting to the Territory Head of Sales & Marketing and working alongside Global Brand, you will lead all areas of the product lifecycle delivering strong, targeted, fully integrated, innovative campaigns within budget with the ultimate target of hitting and exceeding forecast plans.
? Responsibility to establish and review all outsourced support to ensure optimal value gained as well as be responsible for managing the presence and profile of the company externally.

Key job tasks:

? Responsible for creation, approval and delivering integrated territory specific marketing plans, incorporating trade, social media, digital, PR and consumer plans, to meet clear commercial goals and exceed annual plan.
? Responsible for the benchmarking and forecasting process to enable clear commercial objectives to be set and provide the sales team with the support required to reach plan.
? As well as responsibility for the effectiveness, efficiency and accuracy of the Marketing and PR team, you will also have specific responsibilities to bring specified products to market
? Responsible for the tracking of overall marketing budgets, generated from sales revenue, to ensure that all activities undertaken are within budget.

For more information please email Georgina Bermingham ? georgina@aswift.com