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Subscription Analyst – London, Salary Neg – Games

This job has now expired
OPM Response
Employer OPM Response
Category Engineering
Salary DOE
Type
Location UK - South East

Location: London
Salary: Negotiable DOE
Job Type: Permanent
Project: Games

OPM is currently looking for Subscription Analyst to provide commercial insight and business modelling across the companies subscription services. This successful candidate will act as a business partner to help develop insight and formulate strategy for the growing Games and Music subscriber base. You will also provide reporting and analytical support for the online Store as needed.

You will translate business requirements into models that can be developed by the BI team and evolve the reporting capabilities. This will be achieved by working closely with the BI team in order to leverage the analytical/reporting tools available.

Duties/Responsibilities:
Planning/Reporting function
• Report on monthly subscriber performance, providing commentary on acquisition, retention, and churn
• Develop set of reports/dashboards to help monitor performance/trends
• Develop business model that tracks and reforecasts the active subscriber base over the fiscal year
• Assist BI team to develop a robust subscription model in Microstrategy to facilitate reporting

Insight & Analysis
• Be able to interpret large volumes of sales data and identify key consumer trends
• Raise awareness of data available by generating meaningful insight that can be both used internally/externally
• Generate ad-hoc insight/analysis that look to challenge the business and make recommendations to senior management
• Evaluate the worth of Game/Music subscribers vs non-subscribers in terms of ARPPU, total spend, and engagement
• Actively look to develop insight into consumer behaviour and share learnings with the wider business units
• Provide analytical, data mining and discovery capabilities across Music & Games subscription business
• Customer life time value segmentation analysis - an ongoing overview of subscribers by channel, acquisition period including their spend behaviour outside of subscriptions
• Analysis on overall customer trends - renewals vs new acquisitions. Understand consumer behaviour into why people renewed, lapsed or came back

Commercial Support
• Analyse the effectiveness of marketing campaigns in terms of conversion vs marketing investment
• Utilisation of analytics to help target potential subscribers via CRM activity
• Make recommendations on promotional mechanics used to acquire and retain customers
• Understand the triggers as to why consumers may churn thus increasing retention rates
• Content performance in partnership with content programmer a regular review of title uptake (paid & within Plus) before and after inclusion, associated DLC performance, performance by genre, seasonality, RRP, quality etc

Skills/Experience Required:
• Commercial sensibility with ability to evaluate financial impact of business decisions
• Exceptional analytical quantitative, problem-solving, and decision making thinking skills
• 3+ year’s experience in a commercial, analytical role with subscription focus
• 3+ year’s experience in business intelligence supporting an e-commerce, B2C, B2B, or major information provider
• Global / Pan regional company in:Retail, Online services & E-commerce, or Entertainment business
• Systems knowledge: Advanced knowledge of Excel and Access (VBA level an advantage)
• Commercial experience with BI reporting packages a plus e.g. Hyperion, Cognos, or Microstrategy (preferred)
• Knowledge of web analytics tools a plus eg. Omniture (preferred), Webtrends, Google Analytics
• SQL a plus
• Experience of digital products
• Professional experience or strong interest in gaming products
• Advanced subscription modeling

For the opportunity to be part of this team please send your cv and work examples FAO Catherine to officemanager@opmjobs.com or call +44 1206 214416


Catherine Cope| Design and Analytics Consultant
OPM Response Ltd | Ground Floor, Anderson House, 228 Old London Road, Marks Tey, Colchester, CO6 1HD
Direct Line: + 44 (0) 1206 214416 | Email: Catherine@opmjobs.com