Jobs: Product Marketing Manager

Studio Product Marketing Manager – Racing Titles

Reports to: Director, Global Brand Management

Job Description:

The Studio Marketing Manager plays a vital role as the ‘glue’ between the development team and the global marketing organisation. You are the brand ambassador at the heart of development, charged with driving highly marketable content outwards into the organisation for all titles developed from that studio.

Primary Responsibilities:

·    Work closely with the brand team and studio development team to define product positioning, key title differentiators and features and licensing applications from conception.
·    Provide input and consumer insights into game features that are supportive of the game’s high concept and positioning.
·    Throughout the creation process ensure that product positioning is translated in a consistent manner into both software and outwards into all marketing communication materials.
·    Work closely with the brand and studio teams to align game deliverables with the campaign narrative, maintaining the game asset schedule and regular communication with all stakeholders.
·    Responsible for the generation and approval of all in-game assets to be used for both internal and external marketing related purposes.
·    Supervise the development of consumer qualitative research (focus groups, product reviews) as needed by brand team, studio or game developers - usability testing etc.
·    Dedicated to provide the brand team with output from the studio (builds/assets, status updates etc).
·    Works closely with Global Communications Manager to generate content for cross-channel communications activity and synchronise community activity with the broader communications plan.
·    Management of the Community Manager based at the studio.
·    Provide constant feedback to studio production group in terms of platform trends, competitive activities, retail sales and consumer trends.
·    Represent the Studio and product software with PR press opportunities and internal selling requirements.

Candidate Profile:

·    Strong experience of games related marketing.
·    Demonstrable understanding of the product development process.
·    Passion for video gaming with solid grasp of the marketplace.
·    Solid project management experience: ability to recommend, develop, manage and drive projects to successful completion.
·    Excellent presentation skills a pre-requisite. (for both internal and external meetings/events).
·    Detailed understanding of Public Relations.
·    Proven organisational, communication and written skills.
·    Proven ability to develop and maintain strong internal and external relationships key.
·    Research experience advantageous.