Our client was founded in 2005. My client develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. They are looking for an International Communications Manager to join their team on a 12 month fixed contract.
The International Communications Manager works within the International Brand Team, and is accountable for all external messaging related to relevant franchises. The role involves working with and for a multi-cultural team based across several territories globally.
The International Communications Manager is responsible for international communications activities in the territories for selected franchises, supporting and facilitating the Territory PR Managers in generating positive awareness and coverage for the company and its products.
The International Communications Manager supports the Global Communications lead in the development of the global communications and content strategy, being a voice and champion for the Territory communications teams. The role also works closely with both internal and external development studios.
The International Communications Manager also has a direct line management to ensure a consistent flow of messaging throughout all earned and owned channels.
Partner with and influence the Global Communications Team from project kick-off through launch and beyond to contribute to building and executing world-class communications strategies across the region.
Become an extension of the Global Communications Team, be integral to the creation of the global communications plan and be a voice for International Territories to ensure international communications needs, events and opportunities are considered during planning.
Forge a close relationship with the International Brand Managers to ensure the international communications plan delivers on the global strategy.
Work closely with the Senior International Communications Manager to ensure that territory brand plans are received, summarised and approved by executive team well before launch.
Support the Territory PR Managers on the execution of local communications plans and initiatives.
Develop strategies to engage international content creators, including YouTubers, streamers and influencers.
Coordinate with the International Brand Managers and International Community & Social Managers to ensure all activities are aligned and on brand.
Manage, distribute and (if required) arrange the creation of PR assets to the international territories.
Organize and lead press trips to developer studios and international developer tours, and travel to conventions, press events and other industry related events as required.
Work with both internal and external development studios to accommodate interview and feature requests from international media.
Report on key communications activities and events sharing results vs. KPIs, key learnings and relevant insights to all key stakeholders
Day to day management of the International Social and Community Manager, guiding them in creating engaging content campaigns on all community channels
Develop and maintain close relationships with first parties, licensors and other relevant external entities.
Keep informed of market trends, products, promotional avenues and opportunities. Sharing relevant information with the wider team.
Understand the regional commercial status for each product, incl Sell-in, Sell-through, market share, YoY franchise performance (units & revenue).
Proven track record in running effective communications campaigns on an international or regional basis.
Robust understanding of the communications and media landscape, media types and recent/emerging trends
Proven direct management experience.
Strong communicator. Fluent in English, in both written and oral communication.
Competence in understanding international and territory requirements.
Game expertise/knowledge desirable.
Willingness to travel