OPM are really pleased to be working with one of the most well-known and long established AAA games developers & publishers. They are currently looking for a European Brand Manager to take some of their most popular AAA console games and launch them on Mobile and Live.
Creation of 360 integrated marketing campaigns
Drive, manage and motivate a European core team consisting of: Community, Customer Service, Digital, Public Relations and Sales and set clear objectives and co-ordinating activities within their fields
Lead the European subsidiaries implementation of the marketing strategy.
Use research findings to ensure up to the minute understanding of consumer behaviour and wants, sharing this information where relevant with applicable stake holders.
Identify market opportunity, trends and new formats. Understand the current and future videogame marketplace. Identifying future technology and planning how these opportunities can be maximised
On-going ROI analysis and post-mortem of brand activity and sharing of information with relevant teams to improve future planning
Briefing and managing creative agencies on brand strategy and creative executions
In conjunction with International Head of Public Relations, create press releases, events and tours.
Extensive experience in brand building, marketing, lifecycle management and communications ideally in the entertainment industry
Must have excellent understanding of new media and the importance of consumer insight
Able to look for new opportunities and build local initiatives into global plans
Ideally have international experience either regionally or globally however not essential
Commercially focused to ensure return on investment
Strong B2B focus