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Digital Marketing Manager

This job has now expired
Aardvark Swift
Employer Aardvark Swift
Category Marketing
Salary £ Competitive
Type
Location UK - Scotland
Reference 8962_GB5426DM

I have a fantastic new opportunity for a Mobile Digital Marketing professional with our Dundee based client - Outplay Entertainment! Outplay was founded 3 years ago and is a venture-backed developer.

Their mission is to deliver fun, free and innovative games across a wide range of social and mobile platforms for players to enjoy with friends and others around the world. The immersive, vibrant and unique experiences Outplay create across iOS, Android and Facebook are enjoyed by millions every day.

The Digital Marketing professional will have experience in mobile apps and will focus on a wide range of marketing activities in the mobile app market, including App Store Optimisation, acquisition and retention messaging across various channels including push notification, in-game notification, email, and sms.

The right candidate will be able to conduct effective competitor research and bring a wide breadth of digital marketing and optimisation experience, ideas and passion to the role. Candidates currently operating outside mobile app marketing will be considered if they are highly experienced in digital marketing including either SEO or email/sms marketing.

Responsibilities:

? Manage App Store Optimisation both on-page and off-page
? Manage messaging activities ? push notifications, in-game notifications.
? Developing new and innovative messaging/retention programmes
? Write highly effective marketing copy for email, sms, and push notifications
? Manage relationships with partners and agencies

Requirements:

? A proven track record of digital/mobile marketing
? A deep knowledge of digital optimisation ? ASO or SEO.
? Strong literacy and copy-writing skills
? Curiosity and drive to understand consumer behaviour
? The ability to present factual and analytical data to colleagues
? A relentless focus on planning and projecting KPI?s
? Communication and influencing skills
? Highly motivated, personable with a friendly attitude

For more information please contact George ? georgina@aswift.com