Our client is looking for a CRM specialist to help create a world-class email communications programme for a new action & adventure game. We’re looking for someone with proven experience in the email and CRM space, with a sharp eye for design and an aptitude for tactical leadership. Our ideal candidate will have built successful mail campaigns previously, and will have developed a keen understanding of what kind of messaging works for specific audiences.
Leading email design. You should have a pin-sharp understanding of what makes a mail “work,” from the images we use to the copy we include, and you’ll work with our marketing art and copy teams to produce the assets you need for world-class communications.
Understanding our audience. You will develop a keen understanding of what makes our fans “tick,” and build targeted campaigns against segmented portions of our audience, which you’ll help create.
Serving as the tactical owner for our email operations. You will manage the roadmap of email campaigns and build a robust programme of automatic emails targeting acquisition, engagement, and retention.
Supporting our business needs. Email and CRM encompasses requirements from across the business. You’ll work with stakeholders from various groups to build a comprehensive email and CRM programme.
Content ownership. Rare has talented marketing art and copy teams, but we need you to build and drive content requirements to build our mails.
Ensuring capability and compliance. You’ll work with a central team to hone an expertise with our CRM tool, and drive new requirements into it. You’ll also connect with our legal and privacy teams to ensure we’re doing right by our customers every step of the way.
Engineering partnership. You will be working directly with an email-dedicated engineer to deliver our campaigns. You should have enough technical knowledge to be able to contribute meaningfully to these conversations.
Driving execution. From initial conception to final distribution, every email we send should reflect your application of best-practices, healthy process, and rigorous testing.
Review and report. Once a campaign is finished, you will collect data from said campaign, review any learnings present, and report this out to the business. Your findings should influence future campaigns and emails.
Required skills and experience:
Professional experience building mail campaigns, specifically with an emphasis on individual mail design (images, copy, embedded features, etc.)
An demonstrable understanding of the customer lifecycle, from acquisition to engagement to retention.
Experience building or working with customer segments, specifically creating or altering communications to target a specific segment of an audience for a specific outcome.
Experience working across teams, or working with a cross-discipline team.
Experience in a production or programme management role preferred.
Familiarity with HTML a plus