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Business Analytics & Research Manager – South East, UK - Games

OPM Response
Employer OPM Response
Category Marketing
Salary DOE
Location Other

OPM are really pleased to be working with one of the most well-known and long established AAA games developers & publishers.  They are looking for an experienced Business Analytics & Research Manager to join their team in their South East UK studio. The role will be to develop, execute and optimize the business analytics and research strategy for all titles across EMEA to support business growth across console, mobile and new business investments.

Responsibilities:

 

Define core metrics across titles and platforms
Build reliable dashboards for the business to understand the performance day -by-day, week -over-week and year-over-year
Analyse digital and package goods sales data and forecast on digital revenue
Define and propose on future telemetry requirements with clear justifications
Analyze in-game behavioural data to support business and brand development
Build simulation models to understand the potential sales and revenue impact from promotions, game features and licenses
Define Brand and Marketing event KPI’s, report on performance and propose on future optimizations
Build RoI models to support investments
Work closely with Community Managers to analyze the performance of social channels
Own and manage Research budget
Define Research requirements in collaboration with internal teams
Meet and build relationship with external Research companies, evaluate them and their deliveries, negotiate deals and propose contracts to the management
Work closely with internal partners as Head of Digital Development, Brand teams and other business units to understand their needs and requirements
Work closely with HQ partners and analysts to optimize data and insight usage to better understand player behaviour and needs.
Outlined and justify software and hardware investments
Present insight and findings for top management

 

Requirements:

 

Strong analytical background

Experience in SAS, Tableau or other analytical tools

Experience with SQL or other coding language

Strong presentations skills

Ability to work collaboratively within multiple departments and clearly communicate business strategy

Must have the ability to achieve results in an ever-changing environment

Must demonstrate good listening, communication and interpersonal skills

Gaming and football interest